When a service disruption affects collections, most councils post a general update on social media.
The problem? Thousands of residents see an update that doesn’t apply to them, while the few who are affected miss it completely. The result? A flood of phone calls to the council’s customer service team.
With the MyBins app, we have eliminated this problem. Because our app links residents directly to their address, local authorities can send news and notifications down to postcodes and collection routes.
The Benefits of Local Waste Alerts
Shifting from region-wide announcements to targeted, local notifications completely changes how a council manages its waste communications.
Fewer Customer Service Calls: When a service disruption occurs, you can send an instant push notification only to the affected postcodes (e.g., “Truck breakdown on your route. Please leave your bins out for tomorrow”). Proactively answering the resident’s question can reduce your inbound customer service calls.
No More Digital “Noise”: If residents get too many notifications that don’t apply to them, they turn them off. By ensuring every alert is 100% relevant to them, residents keep their notifications active.
Tackling Local Contamination: If a specific neighbourhood is consistently putting the wrong items in their recycling bins, you can target an educational alert strictly to those postcodes to fix the issue at the source.
Modernize Your Waste Communications
Stop relying on paper calendars that get lost or social media posts that get missed. By using location-specific alerts, your council can cut administrative costs, improve recycling rates, and keep residents happy.
